With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential audience. The use of social media can help third sector organisations reach much further than their local postcode. It is a simple and inexpensive way to get your message to your local community. Social media can be one of the most effective ways for charities to build supporters, boost donations, share success stories, network with like-minded organisations, encourage people to sign up to campaigns, recruit volunteers, or demonstrate the impact of their work.