YouTube widens your audience and gets your message/passion/views out there.
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Video is a very engaging communication method. YouTube is owned by Google meaning when people search for things Google will return YouTube links as results, this can be helpful in promoting yourself. Video is more personal, and people can get to know you/relate to you more if they can see and hear you. You can convey a lot more information speaking for a few minutes than you could presenting this in a written format. You can then share your video across all social media platforms and boost your views. It is a great platform for marketing yourself or your organisation. 

Key points

• To set up a YouTube account, download the app or go to https://www.youtube.com/ and click ‘Sign In’. It is free to set up an account. You must create a Google account in order to do this. Follow through the steps on the screen or use the video link below for a step by step guide.
• Before you film your video make sure you plan your content, get the right equipment (this does not need to be expensive), get your lighting sorted, etc. For tips on this see the video link below for help.

Links for more information
 
How to start a YouTube channel: Step-by-step for beginners
This video talks you through 12 steps to help you set up your YouTube channel.
https://www.youtube.com/watch?v=AE6M3hcHnyw
 
WikiHow: Make a YouTube channel
This how to guide includes similar step by step instructions to this guide, with photographs to aid you in setting up a YouTube channel.
https://www.wikihow.com/Make-a-YouTube-Channel
 
How to make your first YouTube video
This video talks you through posting your first YouTube video, and gives tips of things you should prepare and plan in advance.
https://www.youtube.com/watch?v=sUjoDA0fx8s
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